Gundam Wing
The Gundam’s franchise started on April 7, 1979, a TV series via Mobile Suit Gundam that was defined as the real robot. It was so popular that it expanded into 50 TV series, novels, films, video games, and all kinds of Gundam merch. This alone is 90 percent of the Japanese market of plastic models. The Gundam’s franchise is owned by Bandai Namco Holdings by way of subsidiaries Sotsu and Sunrise as of March 2020. It had grossed well over five-billion dollars as of 2000.
Fast forward to 2014, that figure has increased to 80 billion, and of this figure 18.4 billion was toys and hobby items that were sold via retail. Initially, all of this was targeted towards the teen boys demographic as its concept continued to develop, it reached far beyond that demographic. Gundam was formed by taking the word gun and the last syllable of the word freedom.
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